What's new
- Normalized Meta click-to-WhatsApp referral payloads from inbound messages into first-touch conversation attribution.
- Added a
metaconversation label and compact Meta ad indicator for conversations that started from a Meta ad. - Added source-level Meta Ads insights for leads, conversations, contacts, operator replies, and follow-up replies using locally available referral payloads.
Notes
Campaign, ad set, and ad names remain pending until the linked Meta ad account grants Marketing API read access. The source ID and referral URL are available immediately.